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Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit ortholoft.de (the “Website”) or book an appointment there.

Personal Data We Collect

When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate the website, we also collect information about the specific pages you visit, the websites or search terms that led you to our website, and information about how you interact with the website. We refer to this automatically collected information as “Device Information.”

We collect device information using the following technologies:

  • Cookiesare data files that are stored on your device and often contain an anonymous unique identifier. For more information about cookies and how to disable them, visithttp://www.allaboutcookies.org.
  • Log filesrecord actions on the website and collect data such as IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
  • Web beacons, tags, and pixelsare electronic files used to collect information about how you navigate the website.

When you book an appointment through our website, we also collect theappointment booking information you enter, including your name, contact information (email address, phone number), and the type of appointment you’ve requested. This information is used solely for appointment management and confirmation.

How do we use your personal information?

We use your appointment booking information exclusively for the following purposes:

  • Confirmation, management, and, if necessary, cancellation or rescheduling of your appointment
  • Sending appointment reminders via email or text message
  • Communication with you regarding your appointment at our practice

We use the device information we collect to check for potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our website, for example, by analyzing our visitors' browsing behavior.

Wedo notsend out promotional messages, newsletters, or other marketing communications. The only marketing-related communications are appointment reminders directly related to an appointment you have booked.

Sharing Your Personal Information

We share your personal data only to the extent necessary to provide our services. Specifically, we use the following service providers:

  • Shopify Inc.:We use Shopify exclusively for the technical operation of our appointment scheduling system. Your data is processed on Shopify servers as part of the booking process. For more information, visit:https://www.shopify.com/legal/privacy
  • Dr. Flex:We use Dr. Flex to provide technical support for our online appointment booking process. Dr. Flex processes usage data in connection with the display and interaction of the booking system.
  • Google Analytics & Google Tag Manager (Google Ireland Limited):We use Google Analytics to analyze user behavior on our website and Google Tag Manager to manage tracking tags. In doing so, data (in particular your IP address) may be transferred to Google’s servers in the United States. For more information, visit:https://policies.google.com/privacy?hl=de. You can disable data collection by Google Analytics at:https://tools.google.com/dlpage/gaoptout
  • Matomo:We use Matomo, a privacy-friendly web analytics software, to analyze user behavior on our website. Matomo is hosted on our own servers, so your data is generally not shared with third parties. Your IP address is anonymized before it is stored. You can opt out of data collection by Matomo here: https://www.ortholoft.de/pages/datenschutz#matomo-opt-out-abschnitt
  • PraxiPal GmbH:We use PraxiPal for our digital phone assistance (AI receptionist). When handling incoming calls, PraxiPal may process personal data (e.g., name, inquiry, phone number). For more information on data protection at PraxiPal, please visit:https://praxipal.com/datenschutz

In addition, we may share your personal information to comply with applicable laws and regulations or to respond to lawful requests from government authorities.

Behavioral Advertising

Wedo notuse your personal data for behavioral or targeted advertising to third parties. Appointment reminders are sent exclusively to individuals who have actively booked an appointment with us.

Do Not Track

Please note that we do not currently automatically adjust our website’s data collection and usage practices when we receive a “Do Not Track” signal from your browser.

Your Rights

If you are a resident of the European Union or the European Economic Area, you have the following rights under the GDPR:

  • Right to Access InformationAbout the Data Stored About You
  • Right to CorrectInaccurate Data
  • Right to haveyour data deleted, provided there are no legal retention requirements that prevent this
  • Right to Restrictionof Processing
  • Right to Data Portability
  • Right to Objectto Processing

We process your data based on Article 6(1)(b) of the GDPR (performance of a contract, i.e., carrying out the booked appointment) and Article 6(1)(f) of the GDPR (legitimate interests, e.g., website analytics and operational security).

Please note that some of your data may be processed outside of Europe—specifically in the United States—by the service providers we use. In such cases, we ensure an adequate level of data protection through appropriate contractual arrangements (e.g., standard contractual clauses).

To exercise your rights, please contact us using the contact information below.

Minors

The website and the appointment scheduling system are not intended for individuals under the age of 18 without the consent of their legal guardians.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

Profiles

Instagram –https://www.instagram.com/ortholoft/
Google Maps –https://maps.app.goo.gl/4EQhmaiJBsJCwXEu8

Contact

If you have questions about our privacy practices, would like to exercise your rights, or would like to file a complaint, please contact us:

By email:empfang@ortholoft.de
By mail:Nordendstr. 56, 80801 Munich, Bavaria, Germany

You also have the right to file a complaint with the competent data protection supervisory authority. In Bavaria, this is the Bavarian State Office for Data Protection Supervision (BayLDA),https://www.lda.bayern.de.